2,500+ Qualified Leads for a B2B SaaS at $12 CPL

A respected B2B SaaS company was burning budget on broad, irrelevant keywords. Traffic looked good — but decision-makers were not converting, and the sales team kept chasing unqualified leads.

Generate at least 2,500 high-intent, sales-ready leads in three months while holding CPL under $12 and protecting the brand from low-quality clicks.

• Ran primary and secondary research (Smart Marketing §3.2) to identify the real problem language SMB owners use on Google.
• Targeted problem-aware long-tail queries like ‘how to automate invoice processing for small business’ instead of generic SaaS terms.
• Applied the Objective & Task budget method (§14.4) — every dollar tied to a forecasted CAC, not guesswork.
• Rebuilt landing pages with case studies, video demos and trust badges to maximise cognitive fluency in the evaluation stage.
• Hardened tracking to filter bots, competitor clicks and form spam from reporting.

In 90 days the campaign generated 2,500+ qualified leads at a $12 CPL, with an 18% lead-to-opportunity conversion — multiples above the global B2B SaaS benchmark. Pipeline velocity improved enough for the client to upsize ad spend with confidence.